kanta bhava | कांत भाव

kanta bhava (Devanagari: कांत भाव ISO15919: kāṁta bhāva) means taking God as your husband and loving Him accordingly.
A wife has some rights and expectation from her husband.
So, a devotee with this sentiment sometimes expects love in return from God. Due to this tinge of self-happiness this sentiment not completely selfless.
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REFERENCE
Prema Rasa Madira - The Intoxicating Bliss of Divine Love, Vol. 1, Ch. 3