prayojana | प्रयोजन

Every action has an intent behind it. That intent is called prayojana (Devanagari: प्रयोजन​​​ ISO15919: prayojana).

Jiva performs bhakti of Shri Radha Krishna. The prayojan is to attain the favor of Shri Radha Krishna to please Them by serving Them.

REFERENCE

Prema Rasa Madira - The Intoxicating Bliss of Divine Love, Vol. 1 Ch. 1