prana pratishtha | प्राण प्रतिष्ठा

A consecration ceremony: a 3-day Vedic ceremony to infuse life into a deity and divinize it, after which the Lord resides in the Deity in His personal form. Prior to this ceremony, a deity is considered a stone sculpture, but afterwards it is regarded as a personified form of God, and therefore, the needs of the Deity are identical to a living person.

Reference: Bhakti Mandir Coffee Table Book