kaitava | कैतव

Kaitava (Devanagari: कैतव; ISO 15919: kaitava) signifies deception, cheating, or a "con."

According to the Srimad Bhagavatam, this term applies to the four traditional human pursuits (Purusharthas):

• Dharma: Prescribed scriptural duties.
• Artha: The attainment of wealth.
• Kama: The fulfillment of sensual desires.
• Moksha: Liberation.

These are termed a "con" because, while they promise spiritual growth or happiness, they fall short of the jiva's real goal (divine love).

Further Reading and Reference

• Related Concepts: Search for Happiness, Aim of Life, prem, Not This. Not That. Only This Will Ever Satisfy You, Pancham Purushartha
• Reference: Bhagavad Bhakti - True Devotion, Ch. 5