avidya maya | अविद्या माया
Avidya Maya (Devanagari:अविद्या माया ISO15919: avidyā māyā) is the aspect of Maya which makes one forget one's own true identity and makes one attracted to the material world. This is the rajas guna and tamas guna of Maya.
Jiva can conquer this aspect of Maya by rigorously following the path of gyan over thousands of lifetimes.
This is also known as Svarupavarika Maya
LEARN MORE
REFERENCE
Bhakti Shatak - Hundred Gems of Devotion - an in-depth analysis