aham chetana | अहं चेतना
aham chetana (Devanagari: अहं चेतना ISO15919: ahaṁ cetanā ) means the false ego.
It is also called dehabhiman (Devanagari: देहाभिमान ISO15919: dehābhimāna ) means false pride generated since the jiva considers itself to be a material body.
The cause of this disillusion is Maya. See the references below for details
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